Showing posts with label promotional. Show all posts
Showing posts with label promotional. Show all posts

November 4, 2013

The Great Martin String Swap

A promotional typographic illustration commissioned by Spark for their client CJ Martin & Co., the guitar maker. The idea is to maintain the classic sensibility and history of the company and marry it with modern execution. I used an image of their guitar as well as wood textures, inlays and other materials and shapes that allude to guitars and flavor of the music industry. Click on the image to see it larger.

November 14, 2010

Wise Crunch Crew


Source Communications commissioned me to do a logo for their client Wise for a cross promotion of Wise products and the New York Jets football team. Because of the requirements of the various reproduction sizes (including a 60-foot display), the logo had to be created in vector (top image). The bottom image represents a test version of the logo in true 3D