Pearson Connected Mathematics covers

Recently I came across this image which is a component of one of the illustrations I did for a series of math textbook covers for Pearson not to long ago. I had forgotten about it and found it as I was doing a search. I thought it would be fun to post since it reminds me of the days at amusement parks during the summer. I live pretty close to one and have spent my share of time in the bumper cars. Anyone venture an educated guess as to what the equation means?

Pensions & Investments

I love marrying the classical genres with a modern textural look. This cover for an annual issue called the P&I 1000 does just that. Click on the image to get a closer look!

Savor Dining Club

As someone who loves the art of food and dining, I was right at home designing the brand to launch and market the Savor Dining Club on the New Jersey shore. It was a top to bottom effort, from brand ID to marketing materials, advertising and website. SDC offered restaurants an avenue of exclusive marketing while diners received percentage discounts at the participating restaurants. Despite the fact that there was no marketing program in the area with this kind of sophisticated and integrated offering and tremendous cost savings, it wasn't enough to weather the bad economy, and SDC had to close it's doors as the industry took a heavy hit.

Killer VARS

A cover illustration for a special issue of Accounting Technology magazine, a Source Media publication

Wise Crunch Crew

Source Communications commissioned me to do a logo for their client Wise for a cross promotion of Wise products and the New York Jets football team. Because of the requirements of the various reproduction sizes (including a 60-foot display), the logo had to be created in vector (top image). The bottom image represents a test version of the logo in true 3D

Logos

It's a fascinating process taking a message, title, brand name, idea, etc. and bringing it to life as a logo or typographic treatment. Here is a sampling of a few I've done for a variety of clients.

Ride

Always trying something new. I have been working on the design and rendering of logos in 3D space to round out my studio's offering in the typographic arena. There are times when the design has to take on a lifelike appearance. Suitable for print and animation. Here are a couple of examples showing the design and rendering using different finishes. Of course that's one of the great things about 3D - the ability to edit, change texture, and rotate the view.