April 1, 2009

Pearson CME Project math textbook cover series

I worked with Carolyn Lock and Hope Morley of Pearson to develop a logo identity, design format and illustrations for a series of four covers for math textbooks for middle and high school called the CME Project. The series won two awards at the 2009 New York Book Expo: first place in the Middle/High School Series Books category and second place in the Middle/High School Series Cover category.

March 31, 2009

PaneBelle Pizza & Bread Dough Co. logo and package design

I worked with Creative Director Marty Lapham of Fin Brand Positioning to create a retail package for PaneBelle Pizza and Bread Dough Company. He wanted a natural, established look to reflect the quality of their product which is available in organic White, Whole Wheat, and Multigrain. Fin Brand Positioning is an innovative and creative company which works with a range of clients within the retail, business, educational, cultural, medical industries. See their work at http://www.fingenuity.com

March 29, 2009

NYTTF League logo

An avid tournament table tennis player, I was right at home creating this illustrated logo to promote a league tournament for New York Table Tennis Foundation director Robert Chen. Robert is a professional coach trained by coaches from the Chinese National Team, the best in the world. NYTTF is a large club in Manhattan's Chinatown featuring play levels from beginner to world class. So, if you are in New York and are looking to play table tennis, check out http://www.nyttf.com