9 Surf Studios: 11/7/10

November 7, 2010

National Engineer's Week

Hugh Moore of Hugh Moore & Associates commissioned me to do this poster image to represent the 60th Anniversary of National Engineer's Week. It was quite a rearch and design undertaking since the image needed to cover the gamut of engineering fields, convey the anniversary as well as appeal to an audience with a wide age range

Women's health

Mary Ellen Niatis, Creative Director at Quadrant HealthCom, commissioned me for this illustration about endometriosis for the cover of SRM magazine (Sexuality, Reproduction & Menopause). The goal was to create an image that gave an overview of the story and evoked the right feeling without being too clinical

Logos

It's a fascinating process taking a message, title, brand name, idea, etc. and bringing it to life as a logo or typographic treatment. Here is a sampling of a few I've done for a variety of clients.

Evolution

More than ever, I find the nature of my work evolving as my clients' needs change. I am always calling on my art director past to solve increasingly nuanced visual problems that don't fit into categories or styles. I've always resisted the term 'illustration' for my work, though in the strictest sense, it is. A more appropriate term is 'image design' since I call on may varied and nontraditional means to create a visual solution. You'll see what I mean in the variety of concepts and executions as you view my posts. Feel free to comment - I'd love to hear from you!

CONSULTING & INSTRUCTION

I offer consulting and customized instruction to individuals, groups, institutions, agencies, studios, and corporations. Plans and courses would be tailored to your specific needs including but not limited to these topics:

• Strategies for developing great design and imagery

• You can create anything with Adobe Illustrator and Photoshop

• Design theory and goals

• Design is an integral part of business strategy

• Using color

• The key role of designer as part of a team

• Be a good listener & observer therefore be a good designer

• From concept to final artwork

• The importance of working well with others

• Incorporating design and illustration into the workflow

• Designer as illustrator, illustrator as designer

• Even though the budget is restricted, your creativity is not

I'll be happy to answer any inquiries you may have about consulting and instruction

In Progress

Things continue to be very busy. Here's some of what's happening:

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Working on a variety of typographic and illustrated magazine covers.

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Developing a comprehensive new project involving fine art originals and reproductions. It's just the beginning. Stay tuned! In the meantime, check out http://www.9surfeditions.com

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Working on a number of photographic installations with my wife Lois. Together we form tolo. Lois is a very talented designer and photographer and the combined work is very exciting.

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Continued collaborations with Fin Brand Positioning, a lean and mean branding and marketing firm.