December 11, 2010
As someone who loves the art of food and dining, I was right at home designing the brand to launch and market the Savor Dining Club on the New Jersey shore. It was a top to bottom effort, from brand ID to marketing materials, advertising and website. SDC offered restaurants an avenue of exclusive marketing while diners received percentage discounts at the participating restaurants. Despite the fact that there was no marketing program in the area with this kind of sophisticated and integrated offering and tremendous cost savings, it wasn't enough to weather the bad economy, and SDC had to close it's doors as the industry took a heavy hit.
November 28, 2010
November 14, 2010
IVD (In Vitro Diagnostics) Technology Magazine, a UBM/Canon publication, commissioned me for a distinctive anniversary logo for their 15th year of publication. I wanted to capture the technology in a contemporary, warm and celebratory way without alluding directly to specific science.
Source Communications commissioned me to do a logo for their client Wise for a cross promotion of Wise products and the New York Jets football team. Because of the requirements of the various reproduction sizes (including a 60-foot display), the logo had to be created in vector (top image). The bottom image represents a test version of the logo in true 3D
This image was created for Baylor University. Their publication featured a story about Extended Learning Groups (ELGs) where students of diverse backgrounds and studies live and study together in groups. Studies have found that these students learn and assimilate more while enjoying a fuller college experience.
I've done several posters for Engineer's Week with Hugh Moore of Hugh Moore & Associates. This is the first one I did for Girl's Day, a special event during Engineer's Week where the variety of engineering careers are presented to girls who are considering college studies. The texture of the images makes up the girl in the poster while presenting a visual reference to every kind of engineering. This sort of image works great large. That's the downside of a computer monitor.
November 7, 2010
Hugh Moore of Hugh Moore & Associates commissioned me to do this poster image to represent the 60th Anniversary of National Engineer's Week. It was quite a rearch and design undertaking since the image needed to cover the gamut of engineering fields, convey the anniversary as well as appeal to an audience with a wide age range
Mary Ellen Niatis, Creative Director at Quadrant HealthCom, commissioned me for this illustration about endometriosis for the cover of SRM magazine (Sexuality, Reproduction & Menopause). The goal was to create an image that gave an overview of the story and evoked the right feeling without being too clinical
October 29, 2010
One of the influences on my typographic work is the interplay between letterform and architecture. I did this piece for the shear fun of it - a case study in creating an unusual design, imagining what it could look like 12 feet wide on the side of a building or marquee, then bringing it to life unhindered by actual costs of building, labor and materials. Don't wake me from this dream!
February 4, 2010
Art Director Letizia Albamonte of Pace Communications, commissioned this image for Thrive Magazine, a Syngenta publication, to tell the story about business planning in the agriculture industry. Here I show a concept sketch and the final image. On my roughs, even though the sketch elements are clear, it's not uncommon for me to label them in case the creative team plans to show them to their clients. Mostly, this helps everyone be onboard early with the concepts and direction of the image.