March 16, 2012

Motifs of Antiquity

Currently working on a large series of antique map and architecture motifs with a subtly modern flare. It's quite ironic to be using the most contemporary tools to update antiquity!

Football Shields

I recently designed these updated shields for a football sports marketing program and packaging for one of the major beer brewers. In the end, the client moved in a different direction, but it was great fun to work on and worth sharing.

February 18, 2012

Case Study: Exhibitor Magazine illustration

Here I outline the process I used from planning to completion of a two spread illustration I recently did for Exhibitor Magazine. The multi-part machine is a metaphor for the rebranding process Medtronic and their subsidiaries went through in regard to how they present themselves in the marketplace and trade shows. The illustration was particularly challenging in that there were several stages in the machine which all had to coordinate with each other in sequence and coincide with where they fell in the story. All while avoiding the magazine gutters, bleeds and tight-fitting text. Equal to the challenge was concepting what each segment of the machine should look like. Too much detail would take away from the symbolic nature of each stage of the process. Too little detail would make the illustration less interesting. The following is a glimpse of how I did it (click each image to get a closer look):

Finished illustration rendered in Photoshop

Exact drawing in Illustrator of all components done in grayscale (my method of working - no color until the composition is set)

Rough planning sketch drawn in pieces then scanned and composed together in Photoshop and placed in a layout. Each component of the machine was drawn separately several times until the right view was created. Then each was brought together in the layout and the pipeline that connects them was added last when all the components were set in the right place.

January 25, 2012

Giclees - I'm lovin' paper!

Recently, I've started something new. As much as I love working in the digital environment for my clients, I have a renewed interest in getting works down on paper; both my own and other artists and photographers work in the form of museum quality giclee prints. This image is part of a series of images used on the 9 Surf Editions website and advertising campaign. I wanted to emphasize my approach to the process - keep it as hands on as possibly, in the tradition of the old engravers.

The Press Room

A logo recently designed for The Press Room in downtown Asbury Park,NJ, the hottest and coolest new bar/music venue with deep roots in the venerable history and contemporary scene of rock n' roll.