9 Surf Studios: 3/22/09

March 28, 2009

Time Magazine illustration

Creating images for healthcare clients is an integral part of my work. I am regularly commissioned by pharmaceutical and biotech companies, healthcare organizations, and publishers. This piece was done for Time Magazine as one of a series of images on women's health issues

WellCorps International packaging

Tony Rich, CEO of WellCorps International, commissioned me to design the logos and illustrate the packaging for their duo of daily nutrient products, WellCapAM and PM. WellCorps invests years or research and into the development of their products which are made of the finest natural nutrients and foods placed in capsule form. The company's goal is to educate and support well being as well as have a positive environmental impact

March 27, 2009

Engineer's Week Girl's Day

Hugh Moore of Huge Moore & Associates commissioned me for a poster image for National Engineers Week Foundation Girl's Day. The event's purpose is to attract high school girls to consider a career in one of many engineering fields. The poster shows the world of engineering of everyday things found in a girl's purse.

Heartland Brewery

Jon Bloostein, owner of Heartland Brewery in New York City commissioned me to update and develop new labels for his in house brews. Tom's challenge was to work with existing imagery used in successful ad campaigns and give it a fresh, new look reminiscent of the beer label genre.

Evolution

More than ever, I find the nature of my work evolving as my clients' needs change. I am always calling on my art director past to solve increasingly nuanced visual problems that don't fit into categories or styles. I've always resisted the term 'illustration' for my work, though in the strictest sense, it is. A more appropriate term is 'image design' since I call on may varied and nontraditional means to create a visual solution. You'll see what I mean in the variety of concepts and executions as you view my posts. Feel free to comment - I'd love to hear from you!

CONSULTING & INSTRUCTION

I offer consulting and customized instruction to individuals, groups, institutions, agencies, studios, and corporations. Plans and courses would be tailored to your specific needs including but not limited to these topics:

• Strategies for developing great design and imagery

• You can create anything with Adobe Illustrator and Photoshop

• Design theory and goals

• Design is an integral part of business strategy

• Using color

• The key role of designer as part of a team

• Be a good listener & observer therefore be a good designer

• From concept to final artwork

• The importance of working well with others

• Incorporating design and illustration into the workflow

• Designer as illustrator, illustrator as designer

• Even though the budget is restricted, your creativity is not

I'll be happy to answer any inquiries you may have about consulting and instruction

In Progress

Things continue to be very busy. Here's some of what's happening:

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Working on a variety of typographic and illustrated magazine covers.

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Developing a comprehensive new project involving fine art originals and reproductions. It's just the beginning. Stay tuned! In the meantime, check out http://www.9surfeditions.com

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Working on a number of photographic installations with my wife Lois. Together we form tolo. Lois is a very talented designer and photographer and the combined work is very exciting.

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Continued collaborations with Fin Brand Positioning, a lean and mean branding and marketing firm.