February 4, 2010

Thrive Magazine

Art Director Letizia Albamonte of Pace Communications, commissioned this image for Thrive Magazine, a Syngenta publication, to tell the story about business planning in the agriculture industry. Here I show a concept sketch and the final image. On my roughs, even though the sketch elements are clear, it's not uncommon for me to label them in case the creative team plans to show them to their clients. Mostly, this helps everyone be onboard early with the concepts and direction of the image.