9 Surf Studios: logo

Showing posts with label logo. Show all posts

January 22, 2014

9 Surf in the Winter spotlight

I've played a major roll in this winter's branding scene in NYC. Working with agencies SpotCo and Source Communications, I was commissioned to design the Radio City Christmas Spectacular and Super Bowl Host Committee logos, the two biggest entertainment and sports events in the NYC area. After 20 years, it's still pleasing to see projects move from ideas to major public awareness.

January 25, 2012

The Press Room

A logo recently designed for The Press Room in downtown Asbury Park,NJ, the hottest and coolest new bar/music venue with deep roots in the venerable history and contemporary scene of rock n' roll.

October 14, 2011

Super Bowl 2014 Host Committee logo design

Source Communications commissioned me to design the logo for the Super Bowl 2014 Host Committee campaign. Super Bowl 2014 will be held in New York–New Jersey in the MetLife (Meadowlands) Stadium. The host committee is a select group of 22 people and organizations who help organize the many different aspects of hosting an event of this scale. When the logo and campaign was completed, there was a press release in late September in New York City where all the major news organizations reported on the campaign. Included in the reporting was an analysis of the logo. It was a lot of fun to read the reporting, especially when it included critiques of the logo! Google "Super Bowl 2014 logo"

August 11, 2011

Radio City Christmas Spectacular

Who remembers Crazy Eddie's "Christmas in August" commercials? I grew up with them when I was young. Well I guess he wasn't so crazy after all because starting this August, Christmas is being advertised all over Times Square - The Radio City Christmas Spectacular that is. Putting a show on this grand is a big undertaking. The branding for the show begins a year in advance. I had the privilege of working with Jay Cooper and the folks over at SpotCo, the agency working with MSG (owners of Radio City), to create this year's logo. The preliminary design process and review was intense and produced some good work. Hopefully in future posts I will share some of the alternates

Evolution

More than ever, I find the nature of my work evolving as my clients' needs change. I am always calling on my art director past to solve increasingly nuanced visual problems that don't fit into categories or styles. I've always resisted the term 'illustration' for my work, though in the strictest sense, it is. A more appropriate term is 'image design' since I call on may varied and nontraditional means to create a visual solution. You'll see what I mean in the variety of concepts and executions as you view my posts. Feel free to comment - I'd love to hear from you!

CONSULTING & INSTRUCTION

I offer consulting and customized instruction to individuals, groups, institutions, agencies, studios, and corporations. Plans and courses would be tailored to your specific needs including but not limited to these topics:

• Strategies for developing great design and imagery

• You can create anything with Adobe Illustrator and Photoshop

• Design theory and goals

• Design is an integral part of business strategy

• Using color

• The key role of designer as part of a team

• Be a good listener & observer therefore be a good designer

• From concept to final artwork

• The importance of working well with others

• Incorporating design and illustration into the workflow

• Designer as illustrator, illustrator as designer

• Even though the budget is restricted, your creativity is not

I'll be happy to answer any inquiries you may have about consulting and instruction

In Progress

Things continue to be very busy. Here's some of what's happening:

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Working on a variety of typographic and illustrated magazine covers.

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Developing a comprehensive new project involving fine art originals and reproductions. It's just the beginning. Stay tuned! In the meantime, check out http://www.9surfeditions.com

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Working on a number of photographic installations with my wife Lois. Together we form tolo. Lois is a very talented designer and photographer and the combined work is very exciting.

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Continued collaborations with Fin Brand Positioning, a lean and mean branding and marketing firm.