October 14, 2011

Super Bowl 2014 Host Committee logo design

Source Communications commissioned me to design the logo for the Super Bowl 2014 Host Committee campaign. Super Bowl 2014 will be held in New York–New Jersey in the MetLife (Meadowlands) Stadium. The host committee is a select group of 22 people and organizations who help organize the many different aspects of hosting an event of this scale. When the logo and campaign was completed, there was a press release in late September in New York City where all the major news organizations reported on the campaign. Included in the reporting was an analysis of the logo. It was a lot of fun to read the reporting, especially when it included critiques of the logo! Google "Super Bowl 2014 logo"

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