November 4, 2013

The Great Martin String Swap

A promotional typographic illustration commissioned by Spark for their client CJ Martin & Co., the guitar maker. The idea is to maintain the classic sensibility and history of the company and marry it with modern execution. I used an image of their guitar as well as wood textures, inlays and other materials and shapes that allude to guitars and flavor of the music industry. Click on the image to see it larger.

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