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From a recent magazine cover design, influences of art deco and constructivism

State Farm typeface design and wordmark system

You've probably seen it around town on signage, or on TV during an NFL game. I was commissioned by Creative Director Gary Alfredson of DDB Chicago to design a new typeface for the State Farm brand identity. The mandate was to create an open, friendly, contemporary and progressive look. Shown along with the main wordmark are other examples of how the brand extends to other parts of the company's services. Feedback on the design since being in the field is that it has helped infuse new life into the venerable company also exemplified in their new TV commercials.

Typeface design is more about structure, subtleties and letter combinations than the effects and impact of my other typographic work - equally satisfying when developed successfully with measurable results for the client.

Conceive Magazine cover

Art Director Patrick Greenish of Conceive Magazine commissioned me for a cover of one of their flagship issues. The challenge was to make a bold iconic cover with the right sensibility and appeal to an audience in infant and conception mode. Some of the simplest things are the most challenging - the "50" had to be just right