9 Surf Studios: Bud Light Bowl 2011

January 27, 2011

Bud Light Bowl 2011

I was commissioned by the Shaw Company in St. Louis to design the logo for the Bud Light Bowl, a Budweiser promotional event held in Texas around the time of the Super Bowl. It was great fun working with Greg Litwicki at Shaw, who despite having an in depth client review process and legal scrutiny (the nature of the beast with these logos), gave me much creative leeway in the development process with pretty cool results. Shown below the final logo are several of the preliminary designs

6 comments:

AnonymousJanuary 29, 2011 at 7:56 AM
Do you present several version of the logo at first or do you steer them to a single concept?
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Tom WhiteJanuary 29, 2011 at 5:26 PM
There was an extensive preliminary design process before the final direction was chosen, which is the normal practice for a high-stakes promotional logo like this. Thanks for the question.
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Kid Rock TicketsFebruary 1, 2011 at 12:29 PM
That fantastic! realy! these website is way better then everything I ever saw.
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Rob WilliamsFebruary 4, 2011 at 11:36 AM
This is awesome. I saw it in the supermarket and it left all the other beer logos in shame. Really pops!!

Do you have any info on the process of execution, like a case study for this? I'm really interested in the logo, I think it's great.
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Australia Web DevelopmentFebruary 9, 2011 at 2:25 AM
This is an awesome logo design for Bud Light Bowl. I like it!
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private label seoOctober 7, 2011 at 5:07 AM
The font and the color choice are good. It is better than the old one.
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Evolution

More than ever, I find the nature of my work evolving as my clients' needs change. I am always calling on my art director past to solve increasingly nuanced visual problems that don't fit into categories or styles. I've always resisted the term 'illustration' for my work, though in the strictest sense, it is. A more appropriate term is 'image design' since I call on may varied and nontraditional means to create a visual solution. You'll see what I mean in the variety of concepts and executions as you view my posts. Feel free to comment - I'd love to hear from you!

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In Progress

Things continue to be very busy. Here's some of what's happening:

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Working on a variety of typographic and illustrated magazine covers.

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Developing a comprehensive new project involving fine art originals and reproductions. It's just the beginning. Stay tuned! In the meantime, check out http://www.9surfeditions.com

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Working on a number of photographic installations with my wife Lois. Together we form tolo. Lois is a very talented designer and photographer and the combined work is very exciting.

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Continued collaborations with Fin Brand Positioning, a lean and mean branding and marketing firm.