January 27, 2011

Bud Light Bowl 2011


I was commissioned by the Shaw Company in St. Louis to design the logo for the Bud Light Bowl, a Budweiser promotional event held in Texas around the time of the Super Bowl. It was great fun working with Greg Litwicki at Shaw, who despite having an in depth client review process and legal scrutiny (the nature of the beast with these logos), gave me much creative leeway in the development process with pretty cool results. Shown below the final logo are several of the preliminary designs

7 comments:

  1. Do you present several version of the logo at first or do you steer them to a single concept?

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  2. There was an extensive preliminary design process before the final direction was chosen, which is the normal practice for a high-stakes promotional logo like this. Thanks for the question.

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  3. That fantastic! realy! these website is way better then everything I ever saw.

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  4. This is awesome. I saw it in the supermarket and it left all the other beer logos in shame. Really pops!!

    Do you have any info on the process of execution, like a case study for this? I'm really interested in the logo, I think it's great.

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  5. This is an awesome logo design for Bud Light Bowl. I like it!

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  6. The font and the color choice are good. It is better than the old one.

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