December 11, 2010

Savor Dining Club

As someone who loves the art of food and dining, I was right at home designing the brand to launch and market the Savor Dining Club on the New Jersey shore. It was a top to bottom effort, from brand ID to marketing materials, advertising and website. SDC offered restaurants an avenue of exclusive marketing while diners received percentage discounts at the participating restaurants. Despite the fact that there was no marketing program in the area with this kind of sophisticated and integrated offering and tremendous cost savings, it wasn't enough to weather the bad economy, and SDC had to close it's doors as the industry took a heavy hit.